Our Brand Story – ELEPHANT Spices

In 1974, in the vibrant city of Amritsar, a vision was born — to bring pure, authentic, and uncompromisingly flavorful spices to every Indian kitchen. That vision became Amritsar Haldi Sales Corporation, the proud manufacturer of ground spices under the trusted brand name ELEPHANT.

For over five decades, ELEPHANT has stood as a symbol of strength, purity, and consistency — much like the majestic elephant itself. What began as a humble initiative rooted in tradition has grown into a leading name in India’s ground spices industry.

At ELEPHANT, we believe that spices are not just ingredients — they are emotions, memories, and the soul of every meal. From the golden warmth of haldi to the rich aroma of blended masalas, each product is carefully sourced, hygienically processed, and finely ground to preserve natural oils, color, and flavor.

Our legacy is built on three pillars:

• Purity First: No compromise on quality.

• Authentic Taste: Traditional flavors crafted for modern kitchens.

• Trust Since 1974: Generations of families rely on ELEPHANT spices.

Today, Amritsar Haldi Sales Corporation continues to honor its heritage while embracing innovation, ensuring that every pack of ELEPHANT spices delivers freshness, richness, and unmatched taste.

From our roots in Amritsar to kitchens across India — ELEPHANT remains a trusted partner in creating unforgettable meals.